HashtagHacks – The dos and don’ts of hashtags

Long gone are the days of dumping 30 or more random hashtags in the comments section of your post.

Let’s dive into the dos and don’ts of hashtags – one of the easiest ways to boost your social media engagement and success. 

👍 Do:

Research relevant hashtags: Did you know that posts with at least one hashtag average 12.6% more engagement than those without? (Hydrate Marketing)

Make sure your hashtags are tailored to your audience’s interests and your content niche.

🚫 Don’t:

Overload with hashtags: Quality over quantity is the golden rule. Using too many hashtags can come across as spammy and dilute the impact of your message.

Aim for a concise selection of targeted hashtags for maximum effectiveness.

👍 Do:

Create branded hashtags: Branded hashtags not only foster community engagement but also serve as a powerful branding tool.

Research shows that 7 out of 10 hashtags on Instagram are branded (Linearity), emphasising their significance in modern marketing strategies.

🚫 Don’t:

Ignore hashtag trends: Stay current with trending hashtags relevant to your industry or niche. Joining trending conversations can boost your visibility and attract new followers organically.

👍 Do:

Use CamelCase: Yup – you read that right! 🐪CamelCase is a way of writing words so the first letter of each word is capitalised. This helps with readability of hashtags, making it easier to differentiate words.

🚫 Don’t:

Ignore analytics: Utilise analytics tools to track the performance of your hashtags and identify which ones drive the most engagement. Adjust your hashtag strategy accordingly to optimise results over time.