Lights, Camera, Action! Your guide to high-quality phone videos 📱🎬

Videos are quickly overtaking all other forms of content on social media because they’re engaging and have the ability to drive meaningful results. In fact, 86% of marketers report a direct increase in sales through video (Sprout Social). 

Here are our expert tips on how to make the most of this medium. The best part? It can all be done on your phone!

📸 Start with stellar lighting: Natural light is your best friend, so film near a window or outdoors whenever possible. Invest in affordable ring lights or LED panels for consistent, flattering lighting, day or night.

🎤 Crisp audio is key: Poor audio quality is a quick way to lose audience engagement. Ensure clear audio by filming in quiet environments and using external microphones for professional sound quality. There are plenty of quality and affordable bluetooth mic options available. Don’t let background noise distract from your message!

🎬 Master composition and framing: The rule of thirds is your secret weapon for visually appealing videos. Position your subject slightly off-center for balanced composition, and experiment with different angles and perspectives to add visual interest. Keep your shots steady with a tripod or handheld stabiliser for professional-looking footage.

💡 Optimise settings and resolution: Maximise the potential of your phone’s camera by shooting in the highest resolution available. Set your phone to record in either landscape or portrait mode, depending on your desired medium (we recommend portrait for social media), and adjust exposure and focus settings manually for optimal control over your shot.